Armchair is a tool that helps you to identify what your audience needs from your brand or business by asking questions and giving you a series of answers.Armchair is a digital assistant that allows you to generate content ideas in a few clicks. The introduction of this product can be seen as an attempt by the company to become more fashionable. It is not the only tool that the company has in mind, there are other similar tools available for sale.With the advent of the Internet, it has fuelled a new style of writing called armchair writing. This is where people can write about topics that are not very relevant to them. This is usually done for fun or because they are bored. They might be reading about what they think will be popular at the time they are writing it. Some journalists write in this way when they have nothing better to do.